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Email: "Starbucks/Marines"

January 15, 2010 2:31 pm ET

The following email has been widely forwarded.  Media Matters Action Network has written a response to the text below.  Please feel free to copy and paste it and send to your friends.


[note - all mistakes below are original to the text]


Thanks for sending this my way.  Something in the e-mail looked fishy so I looked into it a bit and found that this claim made against Starbucks is wholly unsubstantiated.  Naturally, a multinational company such as Starbucks has a very important corporate image to uphold and generally makes most of its corporate decisions based on its bottom line and the interests of its shareholders.  How likely do you think it is that such a large company would do something this controversial and risk alienating not only our troops but, more broadly, the American people?

Starbucks themselves responded to the rumor:

On behalf of Starbucks more than 160,000 dedicated partners (employees), we want to set the record straight on an old rumor concerning Starbucks lack of support for the military and our troops. This rumor, dating back to 2004, claims a lack of Starbucks support for the U.S. Marines, and has evolved to include a lack of support for the British Royal Marines. In both instances, the rumor is not, and has never been, true.

When Starbucks learned of the original email, we immediately contacted the author, a Marine Sergeant, who subsequently sent an e-mail to his original distribution list correcting the mistake. Unfortunately, rumors have a way of continuing even after the truth has been revealed.

At Starbucks, we respect the efforts of the men and women who serve their country in the military - including our fellow partners who serve during this time of war. In fact, Starbucks has partnered with the American Red Cross and the United Service Organizations (USO) to provide coffee to relief efforts during times of conflict, donating more than 141,000 lbs of coffee. In 2009 alone, Starbucks provided over 71,000 lbs of coffee to the USO for distribution to troops serving in Afghanistan, Iraq and Kuwait. Additionally, troops all over the world are enjoying Starbucks VIATM Ready Brew in care packages they receive not only from Starbucks, but from their family and friends as well.

I hope this clears up this rumor.

See you soon.


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